Privacy Policy

Southern Arkansas University Foundation, Inc. (“SAUF”) is a nonprofit organization dedicated to advancing Southern Arkansas University (“SAU”) by building relationships and stewarding assets. SAUF is committed to protecting the privacy of our alumni, donors and friends. SAUF is also committed to protecting the personal information you may share with SAUF or that SAUF holds. SAUF values our alumni and donors’ trust and recognizes that maintaining this trust requires we be transparent and accountable to our supporters and the public at all times. This Privacy Policy (the “Policy”) describes the information collected about our alumni and donors and SAUF’s practices for using, maintaining, protecting, and disclosing that information. This Policy applies to information we collect about you in any physical location, through telephone calls, when you otherwise communicate with us, and when you visit our websites and other online forums (“Online Services”).

1. What Information We Collect.

(a) Personal Information. SAUF and our third party service providers collect information about you from a variety of sources, including information that personally identifies you or makes you identifiable, such as name, email address, phone number or credit card number, IP addresses or online identifiers (“Personal Information”). Personal Information includes:

(i) Personal identifiers, such as name, address, email address and telephone number.
(ii) Demographic information, such as dates of birth, gender, death dates, ethnicity, social security numbers and marital status.
(iii) Financial information, such as credit and debit card numbers.
(iv) Employment information, such as occupation, employer, job title, licenses, industry, employment dates, professional memberships, volunteer service and military service.
(v) Student information, such as degrees, majors, minors, graduation years, club/activity involvement, sports, awards, honors, student ID, high school and non-SAU degrees.
(vi) Individual relationship information, including spouse, children, parents, other familial relationships, and birthdates of spouse and children.
(vii) Historical giving information, including types, area of support, amounts of donations, tribute name, appeal, and credit card information.
(viii) Communications and interactions, including visits, meetings, phone calls, emails, texts, social media engagement, focus groups, surveys, forms, and communication preferences.
(ix) Information on SAU-affiliated events attended and publications received.
(x) Various other personal information, such as interests, hobbies, event participation, volunteer service, awards and honors.
(xi) Any other information provided by the donor to SAUF, such as public comments or posts on SAUF’s website or social media accounts.
(xii) Device and online identifiers and related information, such as telephone number and email address.
(xiii) Internet, application and network activity, such as cookie IDs and browser visits.

(b) Non-Personal Information. We may collect non-Personal Information that does not personally identify you, including information that is anonymized, aggregated, or publicly available when not combined with non-publicly available information about you.

(c) Personal Information Through Technology. You may also passively provide us Personal Information in other ways through technology. This helps our Online Services work correctly and supports our marketing and analytics efforts to understand our donor and alumni’s needs and provide information and other products and services. Some examples of the Personal Information we may collect through technology are:

(i) Device information when you visit our Online Services, such as Internet Protocol (IP) address, type of mobile device you use, your device operating system and browser type, a unique device identifier, the address of referring websites, the path you take through our Online Services and other information about your session on our Online Services.
(ii) Browsing information through the use of third-party technologies, such as cookies, web beacons and mobile device identifiers to collection information about the use of our Online Services.
(iii) Precise device location when your device is set to provide location information.

(d) Photos and Video. Photos or video taken at our events may be used in publications such as brochures, newsletters, magazines and video presentations. Such photos or videos may also be used electronically in online publications, our Online Services, email communications, social networking sites, such as LinkedIn, FaceBook, Instagram or Twitter, or in other electronic forms of media. If you are pictured and would like us to discontinue using the photo or video, you may contact SAUF as described in the “Contact Us” section below.

2. How Information Is Collected.

We collect Personal Information when you provide it directly to us, when you access or use our Online Services, and when you otherwise communicate or interact with us. We also collect Personal Information about you from third parties including other online services and our partners.

(a) Information Received from You. SAUF collects and maintains Personal Information that you provide to us when you:

(i) Contact us by phone, mail, or email, in person, or via our Online Services or other social media.
(ii) Register for an event (with any SAU-affiliated partner).
(iii) Make a contribution, either on our Online Services, at a special event, over the phone, or by mailing in a check.
(iv) Navigate through our Online Services.
(v) Complete a survey.
(vi) Interact with us as a donor or alumni.

(b) Affiliate Provided Information. SAU supplies SAUF with student and alumni Personal Information.

(c) Social Media and Other Websites.

(i) We may gather Personal Information about you that is available to the public from social media, other websites or other sources, such as LinkedIn and Facebook. We may gather Personal Information about you when you access or use our pages or accounts on any third-party social media platforms, such as Facebook, Instagram or Twitter.
(ii) Any Personal Information that you post (1) to our Online Services, (2) to social media platforms such as Facebook and Instagram, or (3) using a “share this” feature will be seen, collected, and used by anyone who has access thereto, including, without limitation, your user/screen name. You are responsible for all actions resulting from any Personal Information, which you post via our Online Services or social media platforms. Please remember that any Personal Information you share or otherwise post becomes public information, is not subject to this Privacy Policy, and SAUF is not responsible for the results of such postings. We may use any Personal Information you post to these public venues for SAUF’s marketing purposes.

(d) Information from Third Parties. We may receive Personal Information about you from third parties, such as our affiliates and service providers, to correct or supplement our records, improve the quality or personalization of our services and marketing to you and prevent or detect fraud. We may also collect Personal Information from commercially or publicly available sources, and consumer or other reporting agencies.

(e) Information Collected Automatically. Our Online Services, email messages and advertisements use various tracking technologies that may include cookies, log file information, web beacons, location data, online analytics (collectively, “Tracking Tools”) to automatically collect Personal Information from you. We, along with our third party service providers, use Tracking Tools for a variety of purpose, including enhancing your online experience. Please see below for more information regarding the Tracking Tools that we may use.

(i) Cookies. A cookie is a small file placed on the hard drive of your computer. We use cookies to monitor how our Online Services are used, for marketing purposes, and to help personalize and improve our Online Services. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Online Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Online Services.

(ii) Log File Information. Log file information is automatically reported by your browser or mobile device each time you access our Online Services. This Personal Information may include your IP address, device and software characteristics (such as type and operating system), browser type, Internet service provider, URLs, referring/exit pages, click data, domain names, landing pages, pages viewed, and other such information.

(iii) Web Beacons. Pages of our Online Services and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, single-pixel gifs, and action tags) that permit us to anonymously track your online usage patterns. In addition, we may use clear gifs in HTML-based emails sent to you to track which emails are opened and which links are clicked by recipients. This information facilitates more accurate reporting and improvement of our Online Services and emails.

(iv) Location Data. When you access our Online Services via any device, we and our third party service providers may access, collect, monitor, and/or remotely store information regarding your device, as well as real-time “location data,” which may include GPS coordinates.

(v) Online Analytics. Our Online Services use third party analytic tools, including Google Analytics and Facebook Pixel Analytics, to help us measure traffic and usage trends for our Online Services. These tools collect Personal Information sent by your browser or mobile device, including the pages you visit and other Personal Information, which assists us in improving our Online Services and offerings. For more information regarding how Google Analytics collects, uses and shares your Personal Information, please visit Google’s Privacy Policy at For more information regarding how Facebook Pixel Analytics collects, uses and shares your Personal Information, please visit Facebook’s Privacy Policy at

(f) Other. From time to time, we may collect Personal Information from you in ways not described above, subject to your express approval.

3. How We Process Donations and Event Registrations.

Online donations and event registrations are processed by affiliated vendors, including Blackbaud and Authorize.Net. Credit card and other information you provide when making a donation is provided directly to the third-party vendor for the purpose of processing and recording gifts and is not disclosed to any other party. All credit card information is encrypted at the time of processing and not stored for further use. The providers have agreed not to use any information they receive in connection with work for SAUF in any manner inconsistent with this Policy. The providers have been charged with protecting this information in accordance with prevailing industry standards as maintained by the provider and described more fully in their privacy policies. To the extent that a third-party service provider is used to process any donations, the provider is bound by strict confidentiality rules, and your information will only be used to the extent necessary to process the donation.

4. How We Share Your Information.

(a) We may disclose your Personal Information to third-party vendors and service providers with whom we contract to update our files and for marketing purposes as described in this Policy in support of SAU and SAUF’s goals and objectives. We may use any Personal Information you disclose to us on online applications to process your donations or to call, mail and market information about SAU or SAUF to you. We may also publicize your name, year of graduation and your category of support in our honor roll of donors, annual report and/or other donor recognition publications, which are publicly available, unless you specifically ask to remain anonymous.

(b) SAUF will not share, sell, or exchange Personal Information that is collected from our donors, alumni and friends with any other entity for third-party fundraising or marketing purposes. Although unlikely, SAUF may be required by law enforcement or judicial authorities to provide Personal Information to the appropriate governmental authorities. In such an event, we will provide this Personal Information as and to the extent we have determined that the disclosure of any such information is appropriate.

(c) Personal Information is routinely shared among affiliated partners to advance their missions and to support the overall mission of SAU. These partners include:

(i) Southern Arkansas University
(ii) Southern Arkansas University Foundation
(iii) Southern Arkansas University Alumni Association

(d) All information about any financial and non-financial transactions between you and SAUF is considered highly confidential and we employ appropriate security measures designed to protect it. While the information is kept confidential, it is shared with SAUF’s board members, staff, volunteers, professionals on a need-to-know basis and in compliance with all laws, regulations, court orders, or other governmental requests.

(e) In circumstances other than those described above, we will ask for your affirmative consent before we share your Personal Information to a third party. Permission may be granted to us in the donations you make to us or in other forms that you complete online or offline.

5. How We Use Your Information.

SAUF collects and maintains Personal Information to:

(a) Further SAUF’s mission, which is to support SAU.
(b) Support donor and alumni relations and fundraising.
(c) Establish a relationship and communicate with you about SAUF, including our programs, special events, and funding needs (including SAU-affiliated partners).
(d) Learn about our alumni and donors and what matters to you.
(e) Process donations and event registrations, issue tax receipts and send gift acknowledgments, including acknowledgments for tributes and/or memorials.
(f) Comply with all laws and regulations, including reporting requirements.
(g) Plan and improve future fundraising activities and events for SAU-affiliated partners.
(h) Analyze giving patterns.
(i) Solicit feedback from you by conducting surveys.
(j) Update our operational and technical functionality and provide user support.

6. How We Secure Your Information.

(a) We seek to keep your Personal Information secure and implement reasonable safeguards to help us protect such information from unauthorized access, use, and disclosure.

(b) Our online giving page is a secured website, evidenced by the lock icon located on the browser pages. Our systems make it difficult for your Personal Information to be stolen or intercepted while it is being transferred over the Internet and while it is stored on our system.

(c) No security system is impenetrable and SAUF cannot guarantee the security of this website, nor that the information you supply to SAUF will not be intercepted while being transmitted over the internet.

7. Links to Other Sites.

Our Online Services may contain links to affiliated vendor sites, such as email services, online donor pages and event registration pages. We are not responsible for the content or the privacy practices employed by those other sites. A link to another website does not constitute an endorsement of that site or any of the content or information provided by that site. We encourage our users to be aware when they leave our Online Services and to read the privacy policies of each website that collects Personal Information. Links to our vendor privacy policies are as follows:

(i) Blackbaud:
(ii) Authorize.Net:
(iii) WordPress:

8. How Long We Keep Your Information.

SAUF complies with all Internal Revenue Service, state, and local regulations and SAUF’s internal policies governing the retention, management, and destruction of Personal Information collected and maintained by SAUF.

(a) How to Opt-Out.

SAUF will from time to time communicate with you, including by telephone, text, email, and mail, concerning SAUF’s charitable activities, SAU-affiliated events, stories about how philanthropy makes an impact at SAU, and requests for future support. SAUF will not call or email you or send mailings to you on behalf of other organizations. Email recipients may opt out of receiving communications by clicking on the “unsubscribe” link in email communications at any time. To opt out of receiving any communication, you may contact SAUF as described in the “Contact Us” section below.

(b) How to Access and Correct Your Information. You can review and request changes to the Personal Information that SAUF has collected about you by contacting SAUF as described in the “Contact Us” section below.

(c) “Do Not Track” Requests. Your Internet browser and mobile device may allow you to adjust your browser settings so that “do not track” requests are sent to the websites you visit. SAUF respects your wishes and will not track user activity once “do not track” signals have been activated.

(i) Google Analytics. Google provides users choice on how their data is collected by Google Analytics by developing an Opt-out Browser Add-on which can be located at: By installing this Add-on, no information is being sent to Google Analytics.

(ii) Location Data. You may opt-out from allowing us to have access to your location data by adjusting the permissions in your mobile device, though some features of our Online Services may not function properly if use or availability of location data is impaired or disabled.

(iii) Third Party Ad Serving Companies. We support the self-regulatory principles for online behavioral advertising (“Principles”) published by the Digital Advertising Alliance (“DAA”). This means that we allow you to exercise choice regarding the collection of information about your online activities over time and across third-party websites for online interest-based advertising purposes. More information about these Principles can be found at If you want to opt out of receiving online interest-based advertisements on your internet browser from advertisers and third parties that participate in the DAA program and perform advertising-related services for us and our partners, please follow the instructions at, or to place an opt-out cookie on your device indicating that you do not want to receive interest-based advertisements. Opt-out cookies only work on the internet browser and device they are downloaded onto. If you want to opt out of interest-based advertisements across all your browsers and devices, you will need to opt out on each browser on each device you actively use. If you delete cookies on your device generally, you will need to opt out again. If you want to opt out of receiving online interest-based advertisements on mobile apps, please follow the instructions at Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services. It means that the online ads that you do see from DAA program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.

10. Children’s Privacy.

Our Online Services are intended for use by users aged 16 and older. In all cases, we do not market to or intentionally collect any Personal Information from children under 16 years of age. If you are under 16, please do not register with us or provide us with any Personal Information. If we become aware that a visitor under the age of 16 has submitted Personal Information without verifiable parental consent, we will remove his or her information from our files. Please contact us as described in the “Contact Us” section below if you become aware that a child for which you are the parent or guardian has provided us with Personal Information without your consent.

11. Changes to the Policy.

This Policy is current as of the date stated at the top of this Policy. SAUF reserves the right to amend this Policy from time to time. SAUF will notify you of any material changes to the Policy by email to the primary email address specified in your account. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this Policy to check for any changes.

12. Acceptance of Privacy Policy.

By using, you signify your acceptance of this Policy. If you do not agree to this Policy, please do not use our Online Services. Your continued use of SAUF’s Online Services following the posting of changes to these terms will mean that you accept these changes. If you do not agree with any changes to these terms, please stop using our Online Services and notify us that you do not want your Personal Information used in accordance with these changes.

13. Applicability.

SAUF’s website is hosted in the United States. If you are a resident of another country, by providing your Personal Information, you are permitting the transfer of your Personal Information to the United States, which may not have the same data protection laws as the country in which you reside and the use of your Personal Information in accordance with this policy.

14. Contact Us.

To opt out of receiving communications from SAUF, to review the Personal Information that SAUF has collected about you, or to ask any other questions regarding this Policy, please contact SAUF at the below address or email, or submit your request via SAUF’s “Contact Us Form” on SAUF’s Online Services.

100 E. University MSC 9174
Magnolia, AR 71753-2181
(870) 235-4078

Mission Statement

The mission of Southern Arkansas University Foundation is to assist and coordinate in raising and managing funds and resources on behalf of Southern Arkansas University to be used exclusively in furthering the literary, scientific, and educational purposes of the university.

Contact Us

Southern Arkansas University Foundation, Inc.
100 East University, MSC 9174 · Magnolia, Arkansas 71753-2181 
Telephone: (870) 235-4078
Fax: (870) 235-5356

Copyright · All rights reserved · Southern Arkansas University Foundation, Inc.

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